BURBANK, Calif., March 13, 2018 /PRNewswire/ — Robert Simonds’ STX Entertainment announced today that GRAMMY® Award-winning, multi-platinum international music superstar and business entrepreneur Pitbull is joining its UglyDolls franchise based on the ubiquitous pop culture Uglydoll characters. UglyDolls will be the first film for which Pitbull will write and perform an original song, as well as lend his voice talent to one of the film’s key characters. STX is also eyeing involvement from the multi-talented entertainer for the studio’s expansive franchise plans across its other platforms where spinoff UglyDoll projects are in development at STXtv, STXdigital and STXsurreal VR.
Said Adam Fogelson, Chairman of STXfilms: “Pitbull’s amazing musical creativity and magnetic personality have captivated millions of adoring fans around the world. We’re thrilled to collaborate with him, and look forward to showcasing his singular talent as we build the UglyDolls franchise.”
“It’s truly an honor to have the opportunity to work alongside the STX team and be involved with UglyDolls,” said Armando Christian Perez, (Pitbull). “The brand takes a fun approach to universal messages no matter color, culture or creed. These are themes I am passionate about, and our team is very excited about this partnership.”
Pitbull will voice one of the key characters in the animated UglyDolls movie, where our UglyDolls confront what it means to be different, struggle with their desire to be loved, and ultimately discover that you don’t have to be perfect to be amazing because who you truly are is what matters most. STXfilms will release UglyDolls in 2019 as a launch vehicle for the franchise.
From Mr. 305 to Mr. Worldwide, Armando Christian Perez, aka Pitbull, rose from the streets of Miami to exemplify the American Dream and achieve international success. His relentless work ethic transformed him into a GRAMMY®-winning global superstar and business entrepreneur.
Landing # 1 hits in over 15 countries, 10 billion YouTube/VEVO views, 70 million single sales and 6 million album sales, Pitbull does not stop. In addition to the United States, his sold-out world concert tours have taken him to North and South America, Europe and the Far East. He has also completed headlining tours in China and Japan.
Pitbull ushered in 2018 with his fourth annual New Year’s Eve event at Bayfront Park in Miami and capped off another stellar year that included the release of his tenth full-length album, Climate Change [Mr. 305, Polo Grounds, RCA Records], a second co-headlining U.S. tour with Enrique Iglesias, the release of his first-ever Greatest Hits [Mr. 305, Polo Grounds, RCA Records] and a new Spanish single.
His social networking channels include 56 million likes on Facebook (@Pitbull), 27 million followers on Twitter (@Pitbull) and 6 million followers on Instagram (@Pitbull), plus more than 9 million subscribers on YouTube (PitbullVEVO and PitbullMusic).
Whether it’s his Voli 305 Vodka or fragrance line “Pitbull,” his influence has catapulted. His Las Vegasresidency, “Time of Our Lives” at the AXIS at Planet Hollywood Resort & Casino, has now accomplished multiple consecutive runs and includes new dates in 2018. Norwegian Cruise Line handpicked him as Godfather to Norwegian Escape, one of the most innovative cruise ships ever built. He completed his Second Annual Pitbull Cruise in March 2018. Globalization, his 24/7 commercial-free channel on Sirius XM (Ch.4), has become one of the platform’s fastest-growing channels following its 2015 launch.
ABOUT STX Entertainment
STX Entertainment is a global, next-generation media company whose mission is to unlock the value of the direct connection stars have with their fans through the development, financing, production, marketing and distribution of film, television, VR, digital video, music and live entertainment content. It is the industry leader in transforming beyond traditional platform-driven content to creating talent-driven enterprises.
The company is led by accomplished businessman Robert Simonds and was co-founded by Bill McGlashan, managing partner of the leading global private investment firm TPG. Other investors include Hony Capital, a leading private equity firm in China; PCCW, Southeast Asia’s largest Internet and cable services provider; Tencent Holdings, China’s leading provider of online products and services; Liberty Global, the world’s largest distribution platform; Dominic Ng, Chairman of East West Bank; DNS Capital (representing the business interests of Gigi Pritzker and her immediate family); and Beau Wrigley, former Chairman and CEO of the Wm. Wrigley Jr. Company, among others. With these strategic relationships, the company is uniquely positioned to maximize the impact of content worldwide, with direct passage into the China market.